The goal of search engine optimization (SEO) is to make it easy for people to find useful content on the web.
If a company or entrepreneur applies SEO fundamentals correctly, it can drive more website traffic and improve the digital footprint.
With a strong online presence, people become more aware of the existence of a particular brand. What are some specific ways SEO helps you build brand awareness?
It helps you focus on a specific audience
When you’ve identified your target market, it’s crucial to engage in marketing efforts to cultivate a relationship with a particular audience. SEO’s role is to inform the specific strategies you employ.
Through SEO, you can monitor what people or users are frequently searching on the web.
For instance, if users are doing a Google search for smartphone repair services, you can focus on the most common keywords around this subject and insert them strategically throughout your website.
Local SEO strategies can also come in quite handy.
If you’re a company that provides services for athletes to boost their brand via unique websites and logos, you can target a specific market or geographic location. Then you can publish engaging and inspirational content tailored for fans and supporters in that area.
It enables you to increase or maintain organic search traffic
SEO can help you strengthen organic visibility for free. That’s why it’s no surprise that SEO and organic search traffic are the top priorities for over 60 percent of digital marketers.
As mentioned earlier, you can integrate common keyword phrases into your website or blog content. That way, when people search for a product or service online, there’s a higher chance your content can rank higher on search engine results pages (SERPs).
On the other hand, new information and trends on keywords can also arise — SEO is an ever-evolving field. To maintain or further ramp up web traffic, you can optimize your existing content to take into account these changes. In some cases, new insights will also lead you to adjust the overall marketing strategy.
Keep in mind that it’s not just about securing the top ranking spot on SERPs. More importantly, it’s about how users deem your content to be credible and useful.
It allows you to build quality links to your website
Link building helps increase the number of links — from other websites — that refer back to a specific site. Why is this helpful? As your website gains links, you can increase your domain authority (DA) and thereby increase your chances of ranking higher on SERPs.
However, it’s essential to put in the time and effort to garner high-quality links. These links are from websites that typically have DA scores that are decent (DA20 to DA60) or very impressive (DA70 or higher).
Additionally, these websites get a lot of web traffic. Gaining a referral link from these sites can potentially entice a few or a sizable number of users to go to your website.
For link building to be successful, it’s a common practice to reach out to relevant figures and influencers in your specific industry. You can explore a partnership where they can integrate links to your website content in exchange for recognition or other incentives.