Infotech

business software

Best Business Management Software for Your Small Company

According to a study by the National Federation of Independent Business, 86% of businesses in the United States use at least one software program. Of those businesses, the most common programs are bookkeeping/accounting (68%), customer relationship management (CRM) (60%), and project management (57%). If you’re like most small business owners, you’re always looking for ways …

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Communicating Your Brand Value: 5 Ways to Improve Your Strategy

One crucial element of achieving business objectives is the effective communication of brand value. This directly affects how your customers or clients will perceive your brand and your reputation in the industry as well. But regardless if your goal is to increase traffic on your website or sell a new product, communicating brand value must be a …

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