Global Trends

For a business to succeed in the online and offline marketplace, you need a comprehensive digital marketing plan in place. The world of digital marketing offers plenty of opportunities to help businesses find the most effective techniques to reach their target customers and increase revenue. It also helps non-tech-savvy entrepreneurs to stay on top of …

Establishing Marketing Objectives for a Compelling Marketing Strategy Read More »

The shift to the digital sphere of many industries might have been one that is long overdue. The global health crisis has greatly affected the business sector in more ways than one. Since the start of the COVID-19 pandemic, businesses have been trying to stay afloat as many of them have temporarily or permanently closed …

Digital Marketing During A Crisis: Is It Needed? Read More »

Making efforts to save the environment is a noble endeavor. However, it’s more about virtue-signaling than making actual chance. Most green advocacies barely have any effect on the environment. Most are impractical and don’t make sense with the current technology, and some are downright harmful to the environment. Clean Energy Reliable clean energy is an …

Debunking Green Advocacies: How They Become Unreliable Read More »

With nearly all businesses focusing their efforts on selling online, the market will be quite competitive for the next few months. Due to this, digital marketing will play a major role in companies aiming to thrive or even expand during the pandemic. While many of the current strategies will still work, industry watchers expect some …

Upcoming Trends in the Digital Marketing Industry Read More »

The events that transpired in 2020 only paved the way for digital technology trends to accelerate, artificial intelligence (AI) and the internet of things (IoT). As we try to adapt and survive the pandemic through digital solutions, nothing is more relevant than cloud computing. Essentially, cloud technology is the cornerstone of the data-driven, app-based technology …

Digital Trends: Everything You Need to Know About Cloud Computing Read More »

Along with the convenience we were used to having in our daily lives, the pandemic also took away a ton of services, making a living in quarantine extra hard. Despite the challenges, being in isolation also created many opportunities for business-minded people. Taking the challenges begot by the pandemic into consideration, entrepreneurs came up with …

Business Ideas That Are Suitable for the New Normal Read More »

The events industry has been one of many that have faced many challenges this past year. With the global health crisis preventing conferences, exhibitions, and corporate events, the industry has faced not only major job losses but also a plummet in revenue. Using technology has proved to be the difference between survival in the industry …

Tech Innovations That Keep the Industry Alive During COVID: Tech Solutions for Holding Events During the Pandemic Read More »

Technology has always been a strong influence in our lives. The TV defined generations of the fifties and sixties. Cellphones shortened distances like never before. The computer revolutionized the way we do business, and the internet changed the world. Today, digital technology provides the framework for all human action. It is the bedrock of modern …

Digital Trends to Look Out For in 2021 Read More »

The online market space can feel very overcrowded if you are competing with similar businesses for the same demographic of consumers. Finding a way to stand out and become more noteworthy than your competitors is not just a survival tactic but a way to ensure stability and growth for your company. Social media offers many …

Stand Out Online: Become a Visible Force in the Marketplace Read More »

The pandemic revealed the weak points of many businesses. Startups and small companies were particularly vulnerable at the start of the outbreak. They are less likely to be equipped with an adequate plan and technology to cater to quarantine orders and health protocols. Now that things are beginning to get a semblance of normalcy, it’s …

Beyond the Pandemic: 3 Ways to Reduce Business Risks Moving Forward Read More »