Erika Ellis

IT employee

The Cloud’s Importance in the Present-Day IT Landscape

People are now more conscious of the digital storage they require. An average consumer thinks about the storage their device can allow and whether there’s room for expansion. They also think about how accessible that storage is, which could make or break their decision. In that respect, companies reflect on the needs of individual consumers. …

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Bringing the Procurement Process into the Digital Age

Procurement is more than buying essential products and services. It’s a nuanced part of the supply chain that is closely entwined with the organization or business’ corporate identity. For instance, a company that bases its corporate identity on being environmentally conscious will require its procurement specialists to engage mainly with green suppliers. Additionally, procurement forms …

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Why Outsourcing Might be a Great Fit for Your Business

Many companies have opted to hire someone (a third party) to deal with a specific task or project for many years through outsourcing. Thankfully, technology has made outsourcing more practical, especially for organizations that need to outsource particular projects overseas. Whether you’re just starting, trying to keep up with the demand of your business operations, …

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Merits of a Sound Social Media Strategy in SEO

What do search algorithms look for? Quality and trustworthiness—these are qualities Google’s algorithm evaluate when determining rankings. Websites worthy to occupy top ranking have a huge advantage because they are more likely than others to attract users that convert. Internet users look not only for quality content but also for seamless user experience. A sound …

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Stay Ahead of the Game: Develop a Mobile App for Your Business

As a business owner, you want to stay on top of customer trends. One thing that many businesses fail to realise is that mobile apps open opportunities that boost sales and increase customer engagement. Vaccoda LTD, a company that specialises in app development, says that apps are great for customer retention because they enable businesses …

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Person buying an item online

What All Retailers Should Know About Amazon Brand Registry

If you sell your products on Amazon, you’re probably facing challenges that hinder your ability to effectively market your brand on such a widely popular marketplace. Challenges range from not being able to edit the details of product listings to product descriptions being suddenly changed to incorrect details by other sellers. Unauthorized sellers who don’t …

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