Erika Ellis

Fighting On!: Strategic Technological Development Against COVID-19

It already is clocking almost a year since when coronavirus disease of 2019 turned into a pandemic. Medical practitioners and labs have since engaged in methodical research to determine the most effective and systemic protease assay for managing COVID-19. And while technical knowledge has its place in this, technology has also played a critical role …

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Every Small Business Needs the Following Digital Marketing Tools

One of the best things about digital marketing is that it levels the playing field for startups and small businesses. These are businesses that offer amazing products and services but are short on the budget and resources required to market them. You don’t need a multimillion-dollar marketing budget to win more customers. Digital marketing offers …

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robot and man handshake

How Automation Helps Us with the Pandemic, Climate Change, and More

This year has seen many changes happening around the globe. In particular, the spread of the COVID-19 virus has forced everyone to make serious adjustments. One of the pandemic’s notable impacts is the acceleration of the development and use of automation systems. Many have been working from home to prevent the spread of the virus, …

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social media apps

Incorporating Traditional and Digital Marketing for Local Businesses

Marketing is an important aspect of businesses. It requires a lot of trial and error because what works for one business may not necessarily work for another. This is because each one has its own factors that they need to consider. For local businesses, you rely heavily on the community for customers. That means you …

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employees at the office

A Need for Further Improvements in Digital Meeting Platforms

With the health crisis not ending any time soon, work from home setup continues for most of us. While we were awed by the possibilities we discovered doing decentralized work, we also missed doing several things face to face. Online platforms have been great in getting employees together for important meetings, training, and workshops. People …

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