Erika Ellis

social media concept

How Social Media Marketing is Helping Small Businesses Gain Loyal Audiences

The internet has given birth to many things, one of which is social media. With almost four million users, social media has become a powerful tool. This includes small businesses that are now using social media marketing to help them grow their customer base. Social media marketing is a form of internet marketing that uses various …

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What is the Significance of Innovation in a Business

Innovation is critical for businesses because it allows them to create new products and services that can be used to solve problems for their customers. Additionally, innovation can help businesses to improve their efficiency and drive growth. There are many different ways businesses can innovate, such as developing new technology, processes, or business models. It …

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ecommerce

Website Optimization Strategies That Will Attract Filipinos to Your E-Commerce Site

Filipinos spend an average of 10 hours and 27 minutes on the internet every day. For that reason, your e-commerce business can find many niches within Filipino online shoppers. But driving them to your website may be tricky. According to a 2021 report by Facebook Inc. and Bain & Co., Filipinos visit 7.8 websites before …

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10 Ways to Reduce Packaging Costs in Beverage Manufacturing

Beverage manufacturers face an important challenge: how to reduce the cost of packaging without sacrificing quality and functionality. Packaging is a significant expense for beverage companies, so reducing or eliminating it altogether may not be possible or practical. There are other ways to reduce packaging costs, though. In this article, we’ll explore ten ways to …

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business software

Best Business Management Software for Your Small Company

According to a study by the National Federation of Independent Business, 86% of businesses in the United States use at least one software program. Of those businesses, the most common programs are bookkeeping/accounting (68%), customer relationship management (CRM) (60%), and project management (57%). If you’re like most small business owners, you’re always looking for ways …

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