Erika Ellis

rebranding

Brand Strategy: Why It’s More Than Just Logos and Catchy Slogans

Ever since the Internet became an extension of real-world marketplaces, so many industries have been born. To make sure your business stays on top of the online game, you have to employ many professionals to handle tasks for you. You hire experts on digital finance analytics to speed up financial planning and reporting. You hire …

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Communicating Your Brand Value: 5 Ways to Improve Your Strategy

One crucial element of achieving business objectives is the effective communication of brand value. This directly affects how your customers or clients will perceive your brand and your reputation in the industry as well. But regardless if your goal is to increase traffic on your website or sell a new product, communicating brand value must be a …

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Some Of The Best Scientific Breakthroughs You Should Know About

The months following December 2019 became quite a real-life dystopian science fiction movie when news of a new virus in Wuhan, China broke out and spread worldwide. Everyone was still going on about their lives in the first quarter of 2020, not knowing that life was about to change into something now known as the “new normal.” …

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online survey

How Can You Obtain Customer Feedback for Your Business?

Every company’s success is determined by numerous dynamic elements. These factors can be unpredictable, and many of them can be out of the business’s control. Among all these factors, one stands out from the rest: the customers. Customers and Their Role in Every Business Many businesses were made to satisfy specific demands. When people yearn for …

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digital transformation concept

Digital Transformation in Top Industries amidst the Pandemic

Digital transformation has become a buzzword during the COVID-19 crisis. In fact, the pandemic has further hastened the adoption of digital tools and technologies. Many businesses from various industries have seen the need for digital transformation and technological innovation. Why? Most people, especially consumers, have gone digital due to the pandemic restrictions. Fortunately, this digital transformation proves to …

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