Erika Ellis

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IT is Costly: Here are 3 Ways Small Businesses Can Afford It

The recent data on cybersecurity risks don’t favor small-based businesses. In a Verizon report, about 28% of the data breaches occurred in small enterprises. Another study revealed that at least 60% of companies with no more than a thousand employees experienced a cyberattack. The effects of any cybersecurity offense on a small business are horrendous. …

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Tech Innovations That Keep the Industry Alive During COVID: Tech Solutions for Holding Events During the Pandemic

The events industry has been one of many that have faced many challenges this past year. With the global health crisis preventing conferences, exhibitions, and corporate events, the industry has faced not only major job losses but also a plummet in revenue. Using technology has proved to be the difference between survival in the industry …

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Create an Effective Digital Strategy in Easy Steps

Studies indicate that close to 30% of marketers in most organizations have reduced their budget on traditional advertising projects. Marketers are currently migrating to digital marketing projects to gain an online presence. Besides, every business in the technological era wants to enhance its online presence because most consumers are moving online. However, the most challenging …

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Heating Your Home and Protecting It From Cold Weather

The cold weather can cause great damage to your home if you do not take proper precautions against it. Therefore, before the weather temperatures drop dramatically and start to invade your household, have these measures in place. Insulate, Insulate, and Insulate Add extra insulation in areas where heat may likely escape. These include the basement, …

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PPC Marketing: The 3 Fatal Mistakes That Will Make Your Digital Campaign a Failure

The world of digital marketing offers numerous options for small businesses that want to expand their reach and increase their revenue. Most of these strategies will give you the results you are hoping for, but some are more effective than others. One of the most popular strategies that entrepreneurs continue to rely on to this …

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